The World Economic Forum itself has suggested that by 2020,
creative thinking will be 3rd on the list of the most important skills needed to survive and thrive in the fourth industrial revolution
THE
FUTURE
iS
CREATIVE
Creativity remains largely outside of the impact of automation.
As studies have shown
Creativity is a composite of different human
abilities and cognition
linking together novel ideas, and combining that with an understanding of human value systems &
a store of cultural knowledge.
This is precisely what
algorithms cannot
replace.
We believe that optimal conditions for creative productivity is achieved through
cross pollination + collaboration
nurtured in a studio environment
Our Society needs
creative abilities in order to innovate.
Similar to what was require
to transition from the Middle Ages to Modernism
through the Renaissance.
Creativity will be a crucial requirement
in the future nature of work and industry as we transition to the fourth industrial revolution.
We believe that companies who participate
in the creative economy, will gain in terms of disruptive, competitive and
sustainable commercial success
vs companies who do not participate
in the creative economy.
ECONOMY
iN
THE
CREATIVE
SURVIVE?
WHO
WiLL
IP
ITS MORE VALUABLE THAN
GOLD
In the
‘creative economy’
value is derived from creative data
which is essentially IP instead of land and labour
As we shift to data being the highest valued commodity
creative data becomes particularly important
Well, you’re probably asking yourself how did we get here
?
1IR
1760 - 1840
Mass production
through factories
3IR
1969 - 2016
Mass communication
through digital tech
2IR
1870 - 1914
Mass infrastructure
through urbanisation
4IR
2017 - PRESENT
Machine learning
through mass data
?
HOW WILL THE
YOUTH
THE FUTURE
PREPARE FOR THE JOBS OF
The answer is they CANT!
We don't know what the future holds and even if we do,
we can't guarantee that it will stay the same forever
to create lasting social and economical impact
not only for themselves but for their communities
but what they can do is develop the necessary
ENTREPRENEURIAL SKILLS
+ CREATIVE MINDSET
to tackle the challenges as they come
?
CAPITAL
iS
HOW HAVE SOCIETAL NEEDS
EVOLVED OVER TIME
1760-1914 FACTORY JOBS
Industrialism was founded on the core principles of conformity, compliance, linear processes, and division of labor. These principles are still evident in our current education system through standardized testing, division of subject matters, and even the concept of moving up through “grade-levels” year after year... In the Industrial economy, the most prevalent jobs are Production Jobs. These are jobs with a very specific set of instructions to follow in order to mass produce a consistent, low-cost product.
INDUSTRIAL
ECONOMY
INFO
ECONOMY
The twentieth century saw the rise of the Information economy, and along with it, a growing demand for Knowledge Jobs. Knowledge Jobs rely on specific, specialized, expert knowledge to decide which set of predetermined solutions to apply to a problem.
WHITE COLLAR JOBS 1914-2016
2016-PRESENTCREATIVE ENTREPRENEUR
INNOVATION
ECONOMY
In the present we find ourselves in the “creative economy,” which can be defined as all economic activities resulting from the creation and circulation of intellectual capital. The job opportunities in this market will emerge from creative entrepreneurs. Creativity is not only a different skill, it uses different metrics to quantify its impact. Knowledge jobs have right answers; Production jobs have correct methods, whereas creative work will be measured by time and impact.
South African youth appear to have inflated expectations with respect to their future academic qualifications. Stats SA shows that the youth aged 15–24 years are the most vulnerable in the South African labour market as the unemployment rate among this age group was 55,2% in the 1st quarter of 2019 (pre-covid 19). AMONG GRADUATES IN THIS AGE GROUP, THE UNEMPLOYMENT RATE WAS 31,0% - THEREFORE 1 IN 3 STUDENTS WILL NOT SECURE EMPLOYMENT AFTER GRADUATION - and the rate is increasing at 11,4 % points quarter-on-quarter compared to the previous year.
WHERE WILL THE STUDENTS WHO ARE
GRADUATING THIS YEAR
GO IN THIS ECONOMY
AND THE STUDENTS WHO ARE CURRENTLY ENROLLED AT TERTIARY WILL
THEY BE PREPARED FOR THE CURRENT JOB MARKET???
??
ENTREPRENEURSHIP
IS THE ANSWER
In today’s highly competitive market businesses need to differentiate themselves
in order to stand out from the crowd through integrate design into all aspects of
their organization.
CREATIVITY
IS THE KEY TO
COMMERCIAL VALUE
THE CREATIVE ECONOMY
$2.25
TRILLION
GLOBAL
REVENUE
GENERATES
The “CREATIVE ECONOMY,” can be defined as all economic activities resulting from the creation and circulation of intellectual capital. It employs 30 million people worldwide and generates $2.25 trillion in global revenue, and has not only become an important component of a country’s GDP, but also plays a crucial part in gaining a competitive edge in the overall market.
Our program trains students to channel their creativity towards solving problems and generating solutions for the creative economy.
Because creatives rarely work outside of the creative industry it is often difficult to COLLABORATE and COMMUNICATE their VALUE effectively ACROSS DISCIPLINES and to connect them with key partners, networks and clients which could unlock their potential to become INNOVATION LEADERS IN THE CREATIVE ECONOMY. This silo condition creates a SATURATED MARKET condition therefore QUALITY is overshadowed by QUANTITY, making it difficult for creatives to set themselves apart.
INTHE
!
TRAPPED SILO
DESIGN
AS A STRATEGIC TOOL IN
IN DECISION
MAKING
Businesses which PARTICIPATE IN THE CREATIVE ECONOMY have succeeded in HARNESSING CREATIVITY to create COMMERCIAL VALUE, SOLVE COMPLEX PROBLEMS, AND DRIVE CULTURAL AND SOCIAL IMPACT.
Studies have proven that integrate design into all aspects of their organization has the potential to increase revenue by 33% and increase ROI for shareholders by 57%.
INDUSTRY
AFRICAN
BUSINESSES
TELL AFRICAN STORIES
GOVERNMENT
A focus on local CREATIVE ENTREPRENEURS and supporting the local CREATIVE ECONOMY has the potential to promote LOCAL PRODUCTION, DEVELOPING INDUSTRY, STRENGTHEN THE ECONOMY, CREATING JOBS AND BUILD NATIONAL IDENTITY . It’s not surprising that global trends have seen a push for policies that foster the creative economy in governments and non-profits. In China’s 11th Five-Year Plan government officials made a conscious decision to shift its economy from “Made in China” to “Created in China.” This has without a doubt, assisted in propelling the nation into a top global innovator in just under a decade.